PÀRIS, the choice of love
Pàris takes its name from the famous hero who was at the origin of the Trojan War. One day as he was dreaming on the Mount Ida, three goddesses of Olympus, Hera, Athena and Aphrodite, came to ask him to decide on their beauty. To whom would he award the golden apple engraved with the words "To the most beautiful"? Hoping to win, each made him a promise: Athena promised victory, Hera the power over men. Aphrodite promised him the love of Helen, the most beautiful of mortals.
By handing the golden apple to Aphrodite, Paris opted for love. Homer captured this mythology in his famous epic. Today, as the search for beauty has never been stronger, the brand Pàris is celebrating this choice with a collection of divine perfumes. Every woman can now have her own scented trophy.
Every women given the title of "The most beautiful".
PÀRIS, five letters like five pillars of perfume
Designed according to the classic rules of fragrance architecture, Pàris is a temple dedicated to perfumes. First five pillars support the building; they celebrate the great olfactory families in which each woman can recognize herself and find a fragrance that will allow her to express her unique beauty.
In straight and powerful bottles like Doric columns, the fragrances surge, topped with a golden cap underlined with a Greek frieze patterns.
The pure white cases, embossed with fine vertical lines like pleated light togas, pay tribute to the epitome of the Greek style; the subtle touch of a colored gold, in line with the fragrance, enhancing and distinguishing each of them, all as desirable as the golden apple.
And because the city of Paris remains the Olympus of perfumery, each case of Pàris is signed with “Champs Elysées – Paris / Made in France”.